The Loyal Subjects returned to Toy Fair this year with an offsite showroom that had an amazing party atmosphere. They were there to celebrate their toys and make some awesome announcements. 2025 saw the release of the first wave of their reimagined M.A.S.K. line, just in time for the properties 40th Anniversary. The design of this line is being spearheaded by former longtime Hasbro designer John Warden. The Loyal Subjects returned was showing off Wave 2 of the M.A.S.K. line, which consist of Hurricane (with Hondo McLean), Gator (with Dusty Hayes), Stealth Submarine Cycle (with Sly Rax) and Armored Assault Vehicle (with Cliff Dagger)
John Warden hosted a M.A.S.K. video presentation, which you can watch below.
The Loyal Subjects also showed off their Jem and the Holograms, Puffalumps, My Pet Monster and Candyland lines.
In addition, they announced licenses for Angry Birds and the World of the Hunger Games. No products for either of these lines had been finalized, so no photography was allowed.
The M.A.S.K presentation also included a San Diego Comic Con Sneak Peak of a “Hologram” Thunderhawk, which will glow in the dark.
Here is a gallery of what we saw at the Loyal Subjects
